RRL by Ralph Lauren stands out as a unique clothing line rooted in the essence of rugged Americana. Originating from Ralph Lauren’s fascination with timeless fashion and his experiences on his Colorado ranch, RRL embodies a moment in time when functional quality was all that mattered. The style and name of this line are intertwined with Ralph’s 16,000-acre RRL ranch in Colorado, named after him and his wife Ricky (R.R.L).
Ralph Lauren’s foray into fashion began modestly in 1967 with his men’s tie collection. Over time, his brand expanded into a global lifestyle empire. However, it wasn’t until 1993 that RRL emerged, reflecting Ralph Lauren’s desire to explore American fashion history and create a line resonating with bygone eras.
RRL finds its roots in storytelling through clothing, drawing inspiration from vintage workwear, military uniforms, and classic Western wear. Each RRL piece aims to capture the essence of heritage and adventure, reflecting Ralph Lauren’s vision of creating a brand steeped in authenticity.
RRL Products
RRL’s aesthetic is characterized by its vintage charm that exudes an effortlessly cool, timeless look.
RRL offers a diverse range of products, such as denim 5-pocket selvedge jeans (my favorite product), rugged outerwear, artisanal footwear (boots-sandals), button-up shirts, and a wide array of accessories. Their collection is quite expansive, and it is best to check it out in-store or on their website.
Though this line includes many garments, craftsmanship remains central to RRL’s identity. Each garment undergoes meticulous attention to detail and is crafted using premium materials. Hand-stitched accents and carefully selected fabrics are emblematic of RRL’s commitment to quality, putting this label in a unique spot within the marketplace.
Retail Experience
Visiting an RRL store is an immersive experience, and I recommend it to anybody who is into fashion and has access to one. Vintage furnishings, reclaimed wood, and atmospheric lighting create a unique ambiance that transports customers to another era, fostering a deeper connection to the brand’s rich history and heritage.